Once you will setup brand new e-shop, you will face one (of many) questions. What payment methods need to be implemented? There are so many of them. We can start with the most known like Credit Card, Debit Card, PayPal, Google Checkout, Wire Transfer, Cash on Delivery, Mobile Payments (via App or via SMS) and others. Previous are global, we can continue with some significant local payment options like iDEAL in Netherlands, Giropay in Germany, etc. There are also special payment options like Afterpay (pay backwards, when you receive the goods).
Fortunately, the time time when these methods had to be implemented separately by deeply skilled programmer is past. Today exists payment gateways which provides most of mentioned methods integrated in just one solution with prefabricated connections to common e-commerce platforms. I can mention Icepay, Skrill (Moneybookers) or Wirecard. Its obvious there are also local solutions in different countries.
Well, thats a lot of options I can pick from. But the main question still remains: which option to choose? Unfortunately its uneasy to answer.
There are few commond options we can reflect from:
- Credit Card – almost every customer going to purchase goods online hold one or more credit/debit cards. This option is must for almost every ordinary e-shop.
- PayPal – The benefit of PayPal is 110 milion active accounts worldwide. The benefit for customers is simplicity of this payment – only email and secure password is enough for successful payment.
And we are done with the most common options.
Are you global player? You can be ok with just above two options.
Are you a local player? You need to do a local research over most used payment options in the specific country. Its interesting, but even people are ok with Credit Card payment on international site, they are often very picky when doing the same on local site.
In generally: give customers the power of decision, dont force them. The alchemy is in evaluating what number of payment options is still acceptable and what is over. Dont look only on the fees, try to be pro-customer.