Increasing conversion rate is a daily issue for every e-commerce owner. Shopping cart abandonment, as a metric, is one of the painful metrics. You, as a e-commerce owner, spent tons of time to convince visitors to put something into shopping cart. The success is but later demolished when potential customer left your shop with some notpurchased stuff in the cart.
But the Shopping cart abandonment metric can be lowered, if you more deeply understand what is going on in your potential customer’s head. Lets take a look on following infographic.
Last three days I spent in Munich on Magento Live Germany event. This event is a series of MagentoLive actions organized by Magento team all over the world for merchants, solution providers and/or other business partners.
The main focuses of these events are to spread new trends, case studies, tips and tricks how to drive more from (not even) Magento based e-commerce solutions.
This event was organized in Westin Grand Munich (nice hotel to stay btw). The audience was about 200 people, more then 50% Germans. The event was well organized and I felt the interest in every single attendant on each step. Thanks for that!
And the most important thing, what I learnt there?
Mobile, mobile and mobile. Its quite common fact these days. The entire event was held in the spirit of the fact that customers are more and more using their mobile devices (smartphones, tablets) for e-commerce activities. The responsive design was a topic, but the magic is not hidden in just making the layout fits the actual resolution.
Users (or potential customers) are using various devices for different purposes. This should be mostly visible on difference between tablet and smartphone. While tablet is mostly used in peace and calm; lets say on sofa at home, in bed before falling asleep, etc. Smartphone is then used mostly in limited time, when users needs to find some information quickly without obstacles.
What does it mean for merchants? On tablet customers are likely to search for inspiration, something they will like, they will decide then based on emotions. Keep focus on this. But on smartphone they will mostly looking for important information. Like contacts, opening hours of your store, return policy, etc.
One of the sessions I enjoyed most was @InbarNoam from www.zooz.com company. She spoke about Conversion Marketing. She defined all things customers are afraid on shopping online and mentioned ways how to make them feel calm and secure. In short: make the checkout process as short as possible. Every single step makes the customers think about whether it is good idea or not.
From the other topics I heard about SEO for Magento, Hybrid Hosting, Increasing CTR or Case Studies of interesting successful companies.
In the future I would like to devote wider attention to selected topics.
It was announced that the next big event will be held in Las Vegas. Gonna meet there?